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I used to think this every time I downloaded a free mobile game. Probably 90%+ of ads in mobile games were for other free mobile games that presumably also have

by mcintyre1994 7y ago

I used to think this every time I downloaded a free mobile game. Probably 90%+ of ads in mobile games were for other free mobile games that presumably also have the same ad-supported model and the same sort of advertisers. It feels like there's a few games making heaps from IAPs and everyone else is just advertising in a pyramid toward them while also using IAPs in a way that makes their own game basically unplayable.

golergka 7y ago
There are different genres, or tiers (casual, hyper casual, midcore) that vary greatly in their economic schemes. Casual and hyper casual especially have low CPIs but low LTVs as well, and ads are a very important income source for them. Midcore and up have CTI that is much higher (can be up to $10 or even higher), and of course, they have very small % of paying users as well, but they make it up in ARPPU and especially whales, and almost don't depend on ad income (but since most of their audience doesn't pay at all, they still show ads, of course).
kristopolous 7y ago
That's why you want to run pyramids, not play them. In service fee markets, the brokers walk away with bags of cash.
knolax 7y ago
Similarly, web comic ads seem to consist entirely of ads for other web comics.
- therealdrag0 7y ago
  Isn't this just standard targeted advertising? The back page of the book has ads for other books! The protein bar sets up a sample-stand in front of the health-food store! Etc etc. You gotta advertise to get traction, and the best place to do that is where your users already are..
- asdff 7y ago
  This one isn't so bad. You like web comics, you probably would like other web comics. What is boneheaded is advertising shovels to me because I was tracked while buying another shovel online. I already have my damn shovel for the next 50 years I do not care anymore at all about shovels. Now if I were served a wheelbarrow ad...

golergka 7y ago

There are different genres, or tiers (casual, hyper casual, midcore) that vary greatly in their economic schemes. Casual and hyper casual especially have low CPIs but low LTVs as well, and ads are a very important income source for them. Midcore and up have CTI that is much higher (can be up to $10 or even higher), and of course, they have very small % of paying users as well, but they make it up in ARPPU and especially whales, and almost don't depend on ad income (but since most of their audience doesn't pay at all, they still show ads, of course).

kristopolous 7y ago

That's why you want to run pyramids, not play them. In service fee markets, the brokers walk away with bags of cash.

knolax 7y ago

Similarly, web comic ads seem to consist entirely of ads for other web comics.

therealdrag0 7y ago
Isn't this just standard targeted advertising? The back page of the book has ads for other books! The protein bar sets up a sample-stand in front of the health-food store! Etc etc. You gotta advertise to get traction, and the best place to do that is where your users already are..
asdff 7y ago
This one isn't so bad. You like web comics, you probably would like other web comics. What is boneheaded is advertising shovels to me because I was tracked while buying another shovel online. I already have my damn shovel for the next 50 years I do not care anymore at all about shovels. Now if I were served a wheelbarrow ad...