Given the long incubation period for this disease, and the fact that it has a—give or take—3 percent lethality (though less for the young, but more for the old)

Given the long incubation period for this disease, and the fact that it has a—give or take—3 percent lethality (though less for the young, but more for the old), then IMHO people should take it very seriously. Some people even report a total of 3.4 percent lethality. To put that in perspective; that's one in about thirty people(!). No, it's not "Ebola," but it's still contageous and deadly. In that regard, the media is actually helping. If it's perhaps making some people more anxious than they really need to be, then it's a price worth paying. As for how serious people take hygiene, IDK, man. I'm taking it very seriously myself, and so should you. If you see people caughing or sneezing without covering themselves, I'd politely ask them if they can please use the bent elbow in instead.