Sure. When you look at a 'proper magazine' there is a lot more work regarding to the layouts, additional info graphics and such. And I guess the iPad app versio

Sure. When you look at a 'proper magazine' there is a lot more work regarding to the layouts, additional info graphics and such. And I guess the iPad app versions of current magazines have got all these plus animated graphics, timelines, better integration of video and all that. I am not saying a daily news site really needs this but even in articles that are not time-critical you usually only see large chunks of text or paginated slideshows. Considering that you can basically do 'everything' on the web, it would be nice to see sites with a focus on content really take advantage of this. I could also imagine today's sites 'borrowing' some stylistic devices from TV documentaries and the like. Sure, all of this needs some more work. But it seems to be possible on tablets, so why not on the web? I don't get that. I hope it's a bit more clear now.