this is outdated by something like a decade, at least. reach aside, the whole draw of internet advertising is that you can actually quantify the effect of your

this is outdated by something like a decade, at least. reach aside, the whole draw of internet advertising is that you can actually quantify the effect of your ads and tie them to real revenue events I suppose it's fun to think that billions yearly are being thrown into the bonfire, but that's just not the reality