Here's another history (the dates in the OP are fuzzy). https://www.thedrum.com/opinion/2019/12/20/monetizing-the-banner-ad-crisis https://www.thedrum.com/opini

Here's another history (the dates in the OP are fuzzy). https://www.thedrum.com/opinion/2019/12/20/monetizing-the-banner-ad-crisis https://www.thedrum.com/opinion/2019/12/20/monetizing-the-ba...