I think there is also a veil of saftey / easiness through using native apps through an app store for the lay user. It is purchased through apple and is physica

I think there is also a veil of saftey / easiness through using native apps through an app store for the lay user. It is purchased through apple and is physically on your phone and has a nice little icon on your background. It is "apple approved" so it is safe. You don't have to go through safari to some random site. I think phonegap was trying to solve this by wrapping websites within their framework but I don't know how much traction they have gotten.