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Yes back in the day - SEO’s would “link sculpt” internal do follow links as an on-site optimization technique. The idea being to give the do followed pages all
by processing 7y ago
Yes back in the day - SEO’s would “link sculpt” internal do follow links as an on-site optimization technique. The idea being to give the do followed pages all of the link juice to rank their key pages for sales/conversion etc
- bhartzer 7y agoSeos did it to help pass PageRank to the more important pages, sure. But it’s also about not really allowing the bots to follow certain other pages like links to tags pages or other pretty much useless pages on the site. I’ve also seen people add nofollow on links to privacy policy and terms of service pages.