Steve Jobs had already warned that margins are going to be down. It was a strategic decision to not earn Apple-sized margins on the iPad, but rather outflank th

Steve Jobs had already warned that margins are going to be down. It was a strategic decision to not earn Apple-sized margins on the iPad, but rather outflank the PC industry by introducing a new computing product. Wired.com is right though on the ability to suck the air out of the touchscreen supply. It is an acknowledgement to the artificial gravitational field Apple exerts on the hardware components market.