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Yep, brand name recognition and usage is not at all the same thing as brand name loyalty. As mentioned in a previous thread, Nokia's market share has been dropp
by tygorius 16y ago
Yep, brand name recognition and usage is not at all the same thing as brand name loyalty. As mentioned in a previous thread, Nokia's market share has been dropping at the same time as the absolute size of the market has been growing. Somehow I doubt there are a lot of Nokia users who look at an iPhone and think, "Too bad. If only it ran Symbian OS ..."
- fleitz 16y agoThat's one of the really interesting things about the Android market, when I talk to most normal people they describe their phone as Android rather than the Motorola, HTC, etc.