It’s not really true that we have custom front-ends because they are best for the user. Consider the example of AirBnB in the article and the fact that in 2012

It’s not really true that we have custom front-ends because they are best for the user. Consider the example of AirBnB in the article and the fact that in 2012 they stopped allowing ranking by price: one has to assume that if a feature has been absent for eight years there’s no intention to reimplement it (presumably because it behooves the company to have it absent). I’m guessing that AirBnB knows/believes that the absence of this feature leads users to choose slightly more expensive properties and this generates more income. The spreadsheet intercept allows the user to regain control.