plus to switch market norms to social norms. they want you to feel like a family, not only because it benefits you, but because it benefits them. you would prob

plus to switch market norms to social norms. they want you to feel like a family, not only because it benefits you, but because it benefits them. you would probably be willing to move furniture to your neighbor but would not do it if he offered you 10usd. they know that we are more productive if we feel like a family and if our opinion maters. this is nothing i came up, it's something that the division inside google came up with when tasked to learn what increases productivity in teams and why are some teams more productive then others. there is a book on the subject that i cannot remember now.