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Bloomberg is one of the more interesting news agencies in terms of business, especially now that Mike Bloomberg is in the news a lot, diving into the incentives
by vineyardmike 7y ago
Bloomberg is one of the more interesting news agencies in terms of business, especially now that Mike Bloomberg is in the news a lot, diving into the incentives for the news organization to write headlines could be fun, so I'll attempt to answer or shed light on "why" the article headline might be how it is, since I don't believe its for ad clicks from regular readers.
But first, as others have pointed out, the definition of correction is not just "change", there's more to it, so that's why the wiki link you shared isn't contradictory. So I do want to preface the rest of this, by saying that they are "stating facts", since again, Wall Street has a more precise definition of correction.
BloombergNews is actually not in the ad business like most "News businesses". I turned off my ad-block and signed out of my Bloomberg account, then checked the website and there was rare "sponsored content" and occasional ads, yes. BUT according to Wiki: "[Bloomberg] provides financial software tools and enterprise applications such as analytics and equity trading platform, data services, and news to financial companies and organizations"
So BloombergNews actually is in the financial news business, comingling with enterprise software. If you check out their pay wall for regular people, you have to pay a lot for their news (~500 a year, compared to ~100 for WSJ). The news business of Bloomberg was created to service the customers of the Bloomberg Terminals, in the hopes to sell more terminals (85% of their business) - according to Wikipedia. So that raises the question again, why would they spice things up in headlines, since it may not be (solely) for ad clicks?
Clearly, their audience is not ad-clickers. This is news that people see at work, from their 24k-plus-a-year Bloomberg Terminal. And the audience who view it at work is the "Financial" people, who likely work on wall street. Many of these workers read news all day at work, and try to make trading decisions based on the news they read - for example, they may want to sell stocks when the largest manufacturing nation shuts down production due to a spreading pandemic. They are paying for that sort of news.
To dive back into the Bloomberg-side of the business, look past ads clicks and towards their compensation structure for reporters:
"Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing “market-moving” stories." [business insider]
So, reporters have an incentive to write articles that their primary readers would find compelling enough to change their trading behavior.
That said, I can't imagine how this article would actually change the behavior of trading in measurable way, so maybe it's just informative of the scope of price drops in historical context, meant to inform the target audience, and ensure they keep get news from BloombergNews instead of elsewhere.
Citations, Accessed Feb2020
https://en.wikipedia.org/wiki/Bloomberg_Terminal https://en.wikipedia.org/wiki/Bloomberg_Terminal
https://en.wikipedia.org/wiki/Bloomberg_L.P.#Bloomberg_L.P._v._Bloomberg_Ltd https://en.wikipedia.org/wiki/Bloomberg_L.P.#Bloomberg_L.P._...
https://www.businessinsider.com.au/bloomberg-reporters-compensation-2013-12 https://www.businessinsider.com.au/bloomberg-reporters-compe...