The creativity is of the charts with the naming Plus. I'm just make a wild guess but they have probably spend more than a million on this one. Consultants, comm

The creativity is of the charts with the naming Plus. I'm just make a wild guess but they have probably spend more than a million on this one. Consultants, commissions more executive time about a word that looks like prime and starts with a P. They should have called it Walmart Pleasure.