Definitely an A-Ha in my life was visiting a friends family business many years ago in a nondescript industrial park on the way out to the desert. They're in th

Definitely an A-Ha in my life was visiting a friends family business many years ago in a nondescript industrial park on the way out to the desert. They're in the Pet supplement space. Family owned for over twenty years old. Legacy customers. Millions a year in revenue with a healthy margin. Barely any signage amongst two dozen units yet luxury cars lined the parking lot. The A-Ha was the idea of "unglamorous businesses" having all the benefits of success without having to maintain the shine. At the time, I only saw the opposite; chase buzz, etc. so this was a paradigm shift on the nature of how businesses operate.