This whole article is based on a DB row being used for everything. That is just not reality. From a cost point of view, if you're gonna just use that data a cou

This whole article is based on a DB row being used for everything. That is just not reality. From a cost point of view, if you're gonna just use that data a couple of ways, it is pointless to constantly convert it coming out. Even then, if that was the case, convert from entities, no more costly than what you are saying.