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"Apple products do not appear on screen by accident. Apple pays for them to appear" It has been reported by people in the business -- quite a few times -- that

"Apple products do not appear on screen by accident. Apple pays for them to appear" It has been reported by people in the business -- quite a few times -- that Apple does not pay for movie or television appearances. At least not directly. Instead they provide hardware for free to be utilized for placements, at least if they're good with the content of the show and format of the placement. "Apple products do not appear on screen by accident." If your movie or show is about American upper middle class teens, they're probably going to have iPhones. Apple doesn't need to pay for that to be true, though competitors need to pay for that to not be true. I mean, tonnes of times you see Apple hardware and the show goes out of its way to occlude that fact (e.g. the MBP with the Apple logo covered). There just happens to be a lot of Apple stuff in the business, and it's what people are comfortable with.

austincheney 7y ago
https://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8#legally-blonde-3 https://www.businessinsider.com/apple-product-placements-in-... Barter is still a form of payment and all of this screen placement occurs under contract and marketing direction from Apple. I still view that as paid product placement, which is different than if the production included Apple products without any contract or guidance from Apple.
- endorphone 7y ago
  Sorry for the double reply, but- "all of this screen placement occurs under contract and marketing direction from Apple" Your link seems to go to efforts to state the opposite. Yes Apple has a liaison and yes they work with productions, but compared to the industry this is absolutely tepid. So to contrast it, when you see HP or Sony or other such products, 100% of the time those companies paid a six figure+ sum and provided hardware for free. When you see Apple, the going case seems to be that you can negotiate free hardware if you want, but that's it.
  - sybarita 7y ago
    i mean their hardware isn't cheap, that's not insignificant. enough to leverage conditions like that, and prob enough to be worth it for many producers to comply.
asveikau 7y ago
The value of the free iPhones or whatever is not $0. So if you are trying to argue they don't pay anything, this seems like splitting hairs.
- endorphone 7y ago
  If you see a prominent Samsung device in a show, there almost certainly was both free devices and sponsorship involved. If you see an Apple device, the going information is that it's just free devices. They aren't picking Apple to save a few thousand dollars on props. In most cases they're trying to grab a little bit of that halo themselves.

austincheney 7y ago

https://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8#legally-blonde-3 https://www.businessinsider.com/apple-product-placements-in-... Barter is still a form of payment and all of this screen placement occurs under contract and marketing direction from Apple. I still view that as paid product placement, which is different than if the production included Apple products without any contract or guidance from Apple.

endorphone 7y ago
Sorry for the double reply, but- "all of this screen placement occurs under contract and marketing direction from Apple" Your link seems to go to efforts to state the opposite. Yes Apple has a liaison and yes they work with productions, but compared to the industry this is absolutely tepid. So to contrast it, when you see HP or Sony or other such products, 100% of the time those companies paid a six figure+ sum and provided hardware for free. When you see Apple, the going case seems to be that you can negotiate free hardware if you want, but that's it.
- sybarita 7y ago
  i mean their hardware isn't cheap, that's not insignificant. enough to leverage conditions like that, and prob enough to be worth it for many producers to comply.

asveikau 7y ago

The value of the free iPhones or whatever is not $0. So if you are trying to argue they don't pay anything, this seems like splitting hairs.

endorphone 7y ago
If you see a prominent Samsung device in a show, there almost certainly was both free devices and sponsorship involved. If you see an Apple device, the going information is that it's just free devices. They aren't picking Apple to save a few thousand dollars on props. In most cases they're trying to grab a little bit of that halo themselves.