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I've worked at studios and at agencies and this is anecdotal but what I've picked up on over the years during drinks/drunks with account and creatives. There's
by julesallen 7y ago
I've worked at studios and at agencies and this is anecdotal but what I've picked up on over the years during drinks/drunks with account and creatives.
There's a whole product placement sales team that monetises brands who like to see their products being handled by the good guy. Hero saves the world with 0.3 seconds left on his shining Galaxy S20, maker logo in prominence.
Piss that brand off? You might not see revenue from them for a couple of seasons. Or ever. Oh dear.
There is also logo and other IP/copyright enforcement. Why is made-up-spy-agency's logo over the Apple logo on what's obviously a three generation old MacBook? Because somebody didn't have the budget to factor it in.
In a lot of cities you can't even include buildings in b roll without legal clearance.
It's fascinating when you dig in, the amount of payola for this kind of thing is really interesting (and thinking how to monetise it…).
- sleepybrett 7y agoThe 'Cloud Gate' in Chicago has a bunch of bullshit around it re licensing and photography permission. Asinine for a piece of 'public' art.
- JadeNB 7y ago> The 'Cloud Gate' in Chicago has a bunch of bullshit around it re licensing and photography permission. I'm all too willing to believe this, but Wikipedia doesn't know of anyone getting in trouble but the NRA: https://en.wikipedia.org/wiki/Cloud_Gate#In_popular_culture https://en.wikipedia.org/wiki/Cloud_Gate#In_popular_culture . (Not that it's OK if only one group is subject to onerous restrictions, or that other groups couldn't be targeted, or if others have just been pre-emptively stopped from even trying.) Do you have a reference?
- sybarita 7y agoI'd be shocked if Anish Kapoor doesn't have ridiculous restrictions like that on Cloud Gate. You know about what he did with Vantablack?
- ajscanlan 7y agoI found this, not sure how reliable it is but it mentions a photographer being extorted $350. https://www.sculpture.org/documents/scmag05/may_05/webspecs/grant.shtml https://www.sculpture.org/documents/scmag05/may_05/webspecs/...
- poof_he_is_gone 7y agoThat is true for IP rights of many pieces of fine artwork. If you look for Cloudgate in particular on getty images or similar you will only see editorial rights for sale because the artist kept licensing rights to their creation, even though it is in a public place.
- glenndebacker 7y agoThe Atomium in Brussels is the same... It became so ridiculous that lawmakers introduced a Freedom of Panorama Bill here in Belgium. https://en.wikipedia.org/wiki/Atomium#Worldwide_copyright_claims https://en.wikipedia.org/wiki/Atomium#Worldwide_copyright_cl...