3 ms·

Is there evidence to suggest the product placement is paid? I had always heard that Apple does not do this, and that the products are simply in the media due to

Is there evidence to suggest the product placement is paid? I had always heard that Apple does not do this, and that the products are simply in the media due to the director's choice. But that's what Apple would want me to think!

RandallBrown 7y ago
If you watch any of the AppleTV+ shows that are set in modern times, they all have iPhones, Macs, and lots of other Apple stuff. Not sure if it's "paid" product placement or just part of the contract for being on AppleTV+, but it can't be a coincidence. In Mythic Quest, there's a scene where you can see some iOS code on one of the screens. (Which wouldn't be that odd for a MMORPG game, except that it's code for controlling the camera.)
- bhj 7y ago
  Razer laptops also make a surprising number of appearances in Mythic Quest, to their credit. I didn't catch if there was promotional consideration, but either way, it's a great show.
- i1856511 7y ago
  Even the antagonists?
austincheney 7y ago
They are there due to contract with Apple. https://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8#legally-blonde-3 https://www.businessinsider.com/apple-product-placements-in-...
- endorphone 7y ago
  That article doesn't seem to say that.
fortran77 7y ago
Apple absolutely does this.
- favorited 7y ago
  It's a brand thing. If you see an Audi in a film, it's because Volkswagen AG paid for it. All the Oracle stuff in Tony Stark's house was paid for by Oracle. Square Enix didn't put Beats headphones advertisements in the FFXV movie for nothing.
  - endorphone 7y ago
    There are paid promotional situations. That doesn't mean that everything is a paid promotional appearance. Sometimes the product just makes sense in the situation. e.g. BMW occasionally sponsors their vehicle to be in a premium film (e.g. Mission Impossible), often doing in-kind marketing agreements. Yet there are many films where BMW vehicles appear with no sponsorship whatsoever because it's logically a good candidate for the car in the situation/conveys the right image. Ford Crown Vics were every film cop car despite Ford's lack of involvement with that. And iPhones appear in a lot of situations where the most likely real-world phone would be an iPhone. And to dispute a common misnomer, it is entirely within fair use to show brand logos presuming you aren't maligning the product in some way. There is absolutely nothing stopping you from showing a villain with an iPhone presuming you don't pretend the phone is a bomb or something, beyond Apple objecting to giving you free products. So why do films/shows sometimes occlude the brand? Usually because someone else paid them to show their brand and they don't want brand confusion. As an aside, elsewhere someone mentioned a show saying "promotional considerations provided by Apple". That specifically means free product, and excludes monetary sponsorship.
mdasen 7y ago
If you watch Brooklyn 99, you'll see in the credits "Promotional Consideration Sponsored by Apple". https://www.youtube.com/watch?v=kXFsXnklOhY https://www.youtube.com/watch?v=kXFsXnklOhY (28 second mark) It might not be paid in all cases, but I've seen it in a few shows.

RandallBrown 7y ago

If you watch any of the AppleTV+ shows that are set in modern times, they all have iPhones, Macs, and lots of other Apple stuff. Not sure if it's "paid" product placement or just part of the contract for being on AppleTV+, but it can't be a coincidence. In Mythic Quest, there's a scene where you can see some iOS code on one of the screens. (Which wouldn't be that odd for a MMORPG game, except that it's code for controlling the camera.)

bhj 7y ago
Razer laptops also make a surprising number of appearances in Mythic Quest, to their credit. I didn't catch if there was promotional consideration, but either way, it's a great show.
i1856511 7y ago
Even the antagonists?

austincheney 7y ago

They are there due to contract with Apple. https://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8#legally-blonde-3 https://www.businessinsider.com/apple-product-placements-in-...

endorphone 7y ago
That article doesn't seem to say that.

fortran77 7y ago

Apple absolutely does this.

favorited 7y ago
It's a brand thing. If you see an Audi in a film, it's because Volkswagen AG paid for it. All the Oracle stuff in Tony Stark's house was paid for by Oracle. Square Enix didn't put Beats headphones advertisements in the FFXV movie for nothing.
- endorphone 7y ago
  There are paid promotional situations. That doesn't mean that everything is a paid promotional appearance. Sometimes the product just makes sense in the situation. e.g. BMW occasionally sponsors their vehicle to be in a premium film (e.g. Mission Impossible), often doing in-kind marketing agreements. Yet there are many films where BMW vehicles appear with no sponsorship whatsoever because it's logically a good candidate for the car in the situation/conveys the right image. Ford Crown Vics were every film cop car despite Ford's lack of involvement with that. And iPhones appear in a lot of situations where the most likely real-world phone would be an iPhone. And to dispute a common misnomer, it is entirely within fair use to show brand logos presuming you aren't maligning the product in some way. There is absolutely nothing stopping you from showing a villain with an iPhone presuming you don't pretend the phone is a bomb or something, beyond Apple objecting to giving you free products. So why do films/shows sometimes occlude the brand? Usually because someone else paid them to show their brand and they don't want brand confusion. As an aside, elsewhere someone mentioned a show saying "promotional considerations provided by Apple". That specifically means free product, and excludes monetary sponsorship.

mdasen 7y ago

If you watch Brooklyn 99, you'll see in the credits "Promotional Consideration Sponsored by Apple". https://www.youtube.com/watch?v=kXFsXnklOhY https://www.youtube.com/watch?v=kXFsXnklOhY (28 second mark) It might not be paid in all cases, but I've seen it in a few shows.