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https://news.ycombinator.com/item?id=22436271 https://news.ycombinator.com/item?id=22436271 If a character tastes sauce X, and sauce X's logo is displayed prom
by barrkel 7y ago
https://news.ycombinator.com/item?id=22436271 https://news.ycombinator.com/item?id=22436271
If a character tastes sauce X, and sauce X's logo is displayed prominently, and the character shows disgust for sauce X, it could be misrepresentation of the product. Look at it the other way around, as anti-advertising: what would stop competitors buying negative coverage, negative placement if you will, against the trademark?
- thaumasiotes 7y agoNothing stops that; negative coverage of trademarks is fine. There's no distinction between positive advertising and negative advertising.