4 ms·

I suspect this behavior occurs due to product placement. Apple pays movies and television to prominently feature its products. Apple products do not appear on

I suspect this behavior occurs due to product placement. Apple pays movies and television to prominently feature its products. Apple products do not appear on screen by accident. Apple pays for them to appear. Also, then, there is incentive for screen production to never display Apple products on screen without a contract knowing Apple will pay money to ensure their products do appear. I suspect Apple includes this limitation in their contracts.

gowld 7y ago
The old rumor is that Apple doesn't pay for placement but others do.
raverbashing 7y ago
That's pretty much it If anyone is curious about some of the details https://www.youtube.com/watch?v=NNuGdv536mM https://www.youtube.com/watch?v=NNuGdv536mM (starts around 2min in)
i1856511 7y ago
Is there evidence to suggest the product placement is paid? I had always heard that Apple does not do this, and that the products are simply in the media due to the director's choice. But that's what Apple would want me to think!
- RandallBrown 7y ago
  If you watch any of the AppleTV+ shows that are set in modern times, they all have iPhones, Macs, and lots of other Apple stuff. Not sure if it's "paid" product placement or just part of the contract for being on AppleTV+, but it can't be a coincidence. In Mythic Quest, there's a scene where you can see some iOS code on one of the screens. (Which wouldn't be that odd for a MMORPG game, except that it's code for controlling the camera.)
  - bhj 7y ago
    Razer laptops also make a surprising number of appearances in Mythic Quest, to their credit. I didn't catch if there was promotional consideration, but either way, it's a great show.
  - i1856511 7y ago
    Even the antagonists?
- austincheney 7y ago
  They are there due to contract with Apple. https://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8#legally-blonde-3 https://www.businessinsider.com/apple-product-placements-in-...
  - endorphone 7y ago
    That article doesn't seem to say that.
- fortran77 7y ago
  Apple absolutely does this.
  - favorited 7y ago
    It's a brand thing. If you see an Audi in a film, it's because Volkswagen AG paid for it. All the Oracle stuff in Tony Stark's house was paid for by Oracle. Square Enix didn't put Beats headphones advertisements in the FFXV movie for nothing.
    - endorphone 7y ago
      There are paid promotional situations. That doesn't mean that everything is a paid promotional appearance. Sometimes the product just makes sense in the situation. e.g. BMW occasionally sponsors their vehicle to be in a premium film (e.g. Mission Impossible), often doing in-kind marketing agreements. Yet there are many films where BMW vehicles appear with no sponsorship whatsoever because it's logically a good candidate for the car in the situation/conveys the right image. Ford Crown Vics were every film cop car despite Ford's lack of involvement with that. And iPhones appear in a lot of situations where the most likely real-world phone would be an iPhone. And to dispute a common misnomer, it is entirely within fair use to show brand logos presuming you aren't maligning the product in some way. There is absolutely nothing stopping you from showing a villain with an iPhone presuming you don't pretend the phone is a bomb or something, beyond Apple objecting to giving you free products. So why do films/shows sometimes occlude the brand? Usually because someone else paid them to show their brand and they don't want brand confusion. As an aside, elsewhere someone mentioned a show saying "promotional considerations provided by Apple". That specifically means free product, and excludes monetary sponsorship.
- mdasen 7y ago
  If you watch Brooklyn 99, you'll see in the credits "Promotional Consideration Sponsored by Apple". https://www.youtube.com/watch?v=kXFsXnklOhY https://www.youtube.com/watch?v=kXFsXnklOhY (28 second mark) It might not be paid in all cases, but I've seen it in a few shows.
endorphone 7y ago
"Apple products do not appear on screen by accident. Apple pays for them to appear" It has been reported by people in the business -- quite a few times -- that Apple does not pay for movie or television appearances. At least not directly. Instead they provide hardware for free to be utilized for placements, at least if they're good with the content of the show and format of the placement. "Apple products do not appear on screen by accident." If your movie or show is about American upper middle class teens, they're probably going to have iPhones. Apple doesn't need to pay for that to be true, though competitors need to pay for that to not be true. I mean, tonnes of times you see Apple hardware and the show goes out of its way to occlude that fact (e.g. the MBP with the Apple logo covered). There just happens to be a lot of Apple stuff in the business, and it's what people are comfortable with.
- austincheney 7y ago
  https://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8#legally-blonde-3 https://www.businessinsider.com/apple-product-placements-in-... Barter is still a form of payment and all of this screen placement occurs under contract and marketing direction from Apple. I still view that as paid product placement, which is different than if the production included Apple products without any contract or guidance from Apple.
  - endorphone 7y ago
    Sorry for the double reply, but- "all of this screen placement occurs under contract and marketing direction from Apple" Your link seems to go to efforts to state the opposite. Yes Apple has a liaison and yes they work with productions, but compared to the industry this is absolutely tepid. So to contrast it, when you see HP or Sony or other such products, 100% of the time those companies paid a six figure+ sum and provided hardware for free. When you see Apple, the going case seems to be that you can negotiate free hardware if you want, but that's it.
    - sybarita 7y ago
      i mean their hardware isn't cheap, that's not insignificant. enough to leverage conditions like that, and prob enough to be worth it for many producers to comply.

gowld 7y ago

The old rumor is that Apple doesn't pay for placement but others do.

raverbashing 7y ago

That's pretty much it If anyone is curious about some of the details https://www.youtube.com/watch?v=NNuGdv536mM https://www.youtube.com/watch?v=NNuGdv536mM (starts around 2min in)

i1856511 7y ago

Is there evidence to suggest the product placement is paid? I had always heard that Apple does not do this, and that the products are simply in the media due to the director's choice. But that's what Apple would want me to think!

RandallBrown 7y ago
If you watch any of the AppleTV+ shows that are set in modern times, they all have iPhones, Macs, and lots of other Apple stuff. Not sure if it's "paid" product placement or just part of the contract for being on AppleTV+, but it can't be a coincidence. In Mythic Quest, there's a scene where you can see some iOS code on one of the screens. (Which wouldn't be that odd for a MMORPG game, except that it's code for controlling the camera.)
- bhj 7y ago
  Razer laptops also make a surprising number of appearances in Mythic Quest, to their credit. I didn't catch if there was promotional consideration, but either way, it's a great show.
- i1856511 7y ago
  Even the antagonists?
austincheney 7y ago
They are there due to contract with Apple. https://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8#legally-blonde-3 https://www.businessinsider.com/apple-product-placements-in-...
- endorphone 7y ago
  That article doesn't seem to say that.
fortran77 7y ago
Apple absolutely does this.
- favorited 7y ago
  It's a brand thing. If you see an Audi in a film, it's because Volkswagen AG paid for it. All the Oracle stuff in Tony Stark's house was paid for by Oracle. Square Enix didn't put Beats headphones advertisements in the FFXV movie for nothing.
  - endorphone 7y ago
    There are paid promotional situations. That doesn't mean that everything is a paid promotional appearance. Sometimes the product just makes sense in the situation. e.g. BMW occasionally sponsors their vehicle to be in a premium film (e.g. Mission Impossible), often doing in-kind marketing agreements. Yet there are many films where BMW vehicles appear with no sponsorship whatsoever because it's logically a good candidate for the car in the situation/conveys the right image. Ford Crown Vics were every film cop car despite Ford's lack of involvement with that. And iPhones appear in a lot of situations where the most likely real-world phone would be an iPhone. And to dispute a common misnomer, it is entirely within fair use to show brand logos presuming you aren't maligning the product in some way. There is absolutely nothing stopping you from showing a villain with an iPhone presuming you don't pretend the phone is a bomb or something, beyond Apple objecting to giving you free products. So why do films/shows sometimes occlude the brand? Usually because someone else paid them to show their brand and they don't want brand confusion. As an aside, elsewhere someone mentioned a show saying "promotional considerations provided by Apple". That specifically means free product, and excludes monetary sponsorship.
mdasen 7y ago
If you watch Brooklyn 99, you'll see in the credits "Promotional Consideration Sponsored by Apple". https://www.youtube.com/watch?v=kXFsXnklOhY https://www.youtube.com/watch?v=kXFsXnklOhY (28 second mark) It might not be paid in all cases, but I've seen it in a few shows.

endorphone 7y ago

"Apple products do not appear on screen by accident. Apple pays for them to appear" It has been reported by people in the business -- quite a few times -- that Apple does not pay for movie or television appearances. At least not directly. Instead they provide hardware for free to be utilized for placements, at least if they're good with the content of the show and format of the placement. "Apple products do not appear on screen by accident." If your movie or show is about American upper middle class teens, they're probably going to have iPhones. Apple doesn't need to pay for that to be true, though competitors need to pay for that to not be true. I mean, tonnes of times you see Apple hardware and the show goes out of its way to occlude that fact (e.g. the MBP with the Apple logo covered). There just happens to be a lot of Apple stuff in the business, and it's what people are comfortable with.

austincheney 7y ago
https://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8#legally-blonde-3 https://www.businessinsider.com/apple-product-placements-in-... Barter is still a form of payment and all of this screen placement occurs under contract and marketing direction from Apple. I still view that as paid product placement, which is different than if the production included Apple products without any contract or guidance from Apple.
- endorphone 7y ago
  Sorry for the double reply, but- "all of this screen placement occurs under contract and marketing direction from Apple" Your link seems to go to efforts to state the opposite. Yes Apple has a liaison and yes they work with productions, but compared to the industry this is absolutely tepid. So to contrast it, when you see HP or Sony or other such products, 100% of the time those companies paid a six figure+ sum and provided hardware for free. When you see Apple, the going case seems to be that you can negotiate free hardware if you want, but that's it.
  - sybarita 7y ago
    i mean their hardware isn't cheap, that's not insignificant. enough to leverage conditions like that, and prob enough to be worth it for many producers to comply.