2 ms·
My understanding is that Imperfect Produce is, or at least is accused of, taking food that would have been donated to food banks or processed. So those weird lo
by neaden 7y ago
My understanding is that Imperfect Produce is, or at least is accused of, taking food that would have been donated to food banks or processed. So those weird looking strawberries were going to be made into Jam, not discarded.
- zachware 7y agoImperfect created a market for a good that already had a market and generally purchase from post-producer sellers. They aren't large enough to make a dent in the producers' waste. Theoretically it (or something like it) could create a viable market for the food whose cost goes below market price or is not pretty, but it would have to do it at the wholesale level. Not cases of produce but dozens of truckloads a week. In their particular case they are trying to make produce a D2C product so they have two challenges: a) build a market for a good and b) make D2C perishable profitable. For reference on b, see Blue Apron.
- zachware 7y agoUSDA: "60% of imperfect produce’s products are sourced from traditional wholesale channels rather than farms."
- the_watcher 7y agoGot it. No idea if those accusations are true or not but that is at least a potentially valid reason to ignore Imperfect as an effective solution to food waste.