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AOL's Master Plan (Leaked Slidedeck)
- Smerity 16y agoThis came out a little while ago but I saw no link to it from Hacker News and the only mention I can find is from a comment[1]. I'm surprised at how well thought out this strategy is and I think it's valuable reading for anyone in a business even remotely similar to AOL's - if you threw on financial projections and a hockey stick it'd be a traditional startup pitch. AOL's strategy deck hits all the right points for a scalable content business - they cover targeting the content, how the articles should be written, where the traffic should come from and what metrics should be used to measure article success. [1] http://news.ycombinator.com/item?id=2188039 http://news.ycombinator.com/item?id=2188039