Brutal truth is that not only consumers/customers, but also the climate does not care about saving on energy use. Consuming of energy is not a problem, only pro

Brutal truth is that not only consumers/customers, but also the climate does not care about saving on energy use. Consuming of energy is not a problem, only producing it is. Wasting energy does not generate any greenhouse gases or pollution. We just need to produce 100% clean electric energy from certain renewables or nuclear, and it should be so cheap and competitive that all the industries (including e.g. cement producing) would just move over to it.