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Anecdatum: With skipthedishes in my town, all the big chains mark up their prices and send smaller portions than you get in the restaurant itself. Whereas, th

Anecdatum: With skipthedishes in my town, all the big chains mark up their prices and send smaller portions than you get in the restaurant itself. Whereas, the smaller independents seem to charge the same amount, but they blatantly try to get you to switch to ordering yourself by phone and picking up yourself. They advertise deep discounts when you call them directly. It seems obvious that the smaller places want to use meal delivery as a sales tactic, but then convert as many customers as possible to a direct relationship. The big chains, on the other hand, seem to have their own major sources of revenue and don’t appear to want any part of taking orders directly.

rs23296008n1 7y ago
They're probably experimenting with their own apps as well as feeling out the market in terms of costing. Plus its "a bandwagon to jump on". They might jump off when they are ready however. Another aspect is their scale. A small business can feel a delivery app taking out a few dollars. A bigger one might be using it as a cost that might only last a few years and seen as "research" to be recovered later. Both can use these strategies however. The smaller businesses converting people to call direct might end up with their own apps and deliveries etc. A lot where I am are actively doing this. UberEats had them but I've noticed a few are setting up their own deliveries now. Others are keeping their options open.