Early Stage B2B Founders – Insights from Author, James Clear

Early-Stage #B2B #Founders ... We highly suggest following @JamesClear on Twitter. Below are some of his short and sweet tweets over the past few months - and - our attempt to share its relevance to early-stage b2b startups. --- ️ "Broad ideas influence more people. Specific ideas influence people more" Avoid herding cats. When you have limited/no brand equity in marketplace & seeking to close early-adopting customers, specificity/narrow focus work in your favor to build trust & unlock repeatability. --- ️ “Concentration produces wealth. Diversification protects wealth.” Solve a very specific problem (single use case - and - target market) and then leverage current customers to understand additional services/products to create stickiness and expand TAM. --- ️ "The most dangerous items on your to-do list are the ones that look like opportunities, but are actually distractions." Be very selective who you seek to learn from and sell. We've seen venture-backed startups turn into consulting company building to company-specific needs - VS - product company solving market-specific needs. #gotomarket #customerdiscovery #startups #targetmarket #b2bsales #enterprisesales - Jen Abel, Co-Founder, JJELLYFISH (www.jjellyfish.com)