because some people goes directly to etsy and if you are not there you are losing a sales. However, what etsy is doing, is what booking has done to the hospital

because some people goes directly to etsy and if you are not there you are losing a sales. However, what etsy is doing, is what booking has done to the hospitality sector, it reinvests many of the money it gets from selling your products in getting more people and more sales done, to the point that they are working almost as your digital marketing agency. Probably you would be better investing the dollars that you pay to the marketplace in your own online ads campaign, but if you are small maybe it's not worth the work. Also, once someone has made his first purchase on the platform (call it etsy, airbnb, amazon, booking, whatever). It's easier to make a second purchase than register in another new site.