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How does this guarantee it is incremental? What is to stop them from executing an extremely common e-commerce strategy of running a product feed to produce dyna
by shostack 7y ago
How does this guarantee it is incremental? What is to stop them from executing an extremely common e-commerce strategy of running a product feed to produce dynamic creative and retarget people who have already visited a store before?
There are other ways as well where it may not be incremental.
But without transparency and control of tracking and segmentation, users can't determine that at all.
- tomnipotent 7y agoWhat's important is how do you drive new business and traffic, which is an entirely different ball game than retargeting traffic you've already acquired.