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> I don't see why they _couldn't_ It's not easy to automate, or to build a model that demonstrates that targeting this low-level will have a positive ROI. Adve
by tomnipotent 7y ago
> I don't see why they _couldn't_
It's not easy to automate, or to build a model that demonstrates that targeting this low-level will have a positive ROI. Advertising is a fickle game, and I don't see this being successful without building it on a broad program that allocates spend by some segmentation of their sales (e.g. product category).
- shostack 7y agoDynamic creative from a product feed setup to serve to a retargeting audience of people who visited those pages is not a terribly difficult ad task and certainly something Etsy is capable of doing from an engineering standpoint. I'm not quite sure why you feel it isn't but I'd like to better understand your perspective.
- tomnipotent 7y agoAnd how do they get the traffic to retarget in the first place?