Almost everything grows “exponentially” when it grows (companies, population, virus infections etc). When exponent is 0.000000001 it is also “exponential” grows

Almost everything grows “exponentially” when it grows (companies, population, virus infections etc). When exponent is 0.000000001 it is also “exponential” grows. And decline is also usually “exponential”. It is basic math and common sense. The author actually meant “fast”, and the word “exponential” is a marker of poor quality title.