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If you find this interesting, Chouinard's story of the history of patagonia, "Let my people go surfing," is a quick and interesting read on how he built patagon
by pge 16y ago
If you find this interesting, Chouinard's story of the history of patagonia, "Let my people go surfing," is a quick and interesting read on how he built patagonia, while trying to stick to his beliefs about the environment.
- waterlesscloud 16y agoI'll always think of him as depicted in Krakauer's _Eiger Dreams_. A guy with a forge in the back of his car making gear for climbers on site.
- neilk 16y agoCame here to say this. Every entrepreneur should read this book as it's a great manifesto about what a business can be. How you work can (and should) be as revolutionary as what you produce. Here's an Amazon link -- no kickback, I just want more people to read it. http://www.amazon.com/Let-People-Surfing-Education-Businessman/dp/0143037838/ref=sr_1_1?ie=UTF8&qid=1298248810&sr=8-1 http://www.amazon.com/Let-People-Surfing-Education-Businessm...