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> By auto-enrolling everybody and requiring them to opt-out, that’s creating a huge controversy just asking for backlash. And then forcing anyone who makes over
by nordsieck 7y ago
> By auto-enrolling everybody and requiring them to opt-out, that’s creating a huge controversy just asking for backlash. And then forcing anyone who makes over $10k to now be required - that’s a strong hand they’re playing.
I assume the logistical reason they're doing it is because they need ad volume for negotiations.
That doesn't make it "right" or even good corporate strategy (although I suppose it might be), but I can see why they'd do such a thing.
- mreome 7y agoI can't image they're going to negotiate on a per-seller basis though. They're going to negotiate as Etsy, and simply rotate their advertisements through items sold by their sellers. The only realistic reason to force the largest sellers into the program is that those are the sellers already moving a lot of volume, thus they must present the most popular goods which would lead to the greatest profits for Etsy.