Does anybody know what happened to the small businesses that used to use Etsy? Did another service open up for them? I suppose they may have gone to Shopify, bu

Does anybody know what happened to the small businesses that used to use Etsy? Did another service open up for them? I suppose they may have gone to Shopify, but that fragmentation of storefronts reduces discoverability. The ability to search a vast set of niche widgets was probably Etsy's best selling point. Every small business having its own storefront, and may or may not be doing SEO properly, is likely to mean less aggregate sales for all those businesses.