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Building your own ad network sounds hard, especially the part where you convince people to buy ads there instead of Google (or on top of, but it's less about th
by luckylion 7y ago
Building your own ad network sounds hard, especially the part where you convince people to buy ads there instead of Google (or on top of, but it's less about the CPC than the general overhead, I assume).
Affiliate links might be a good idea in general, adding a partner tag to all links to Amazon for example. I'm sure Amazon doesn't mind, and it doesn't matter to the user, their prices are the same, though clearly stating it is a good idea. For the large retailers that get a lot of traffic and aren't too picky in signups, that could work, but hinges on you getting a lot of traffic that ends up in clicks to shopping related sites.
Unfortunately, I don't think there an ad network to do this. Everyone that I've seen that lets you link to a large variety of retailers without needing to sign up with each one is shady at best (and targets shady sites that wouldn't get affiliate status), so they won't work with the privacy-first approach.
- chris_f 7y agoAgree on all fronts. I was really hoping that something already existed that would just work, but I couldn't find anything that fit the bill. I assumed that with GDPR (and now CCPA) there would have been a greater overall need for privacy focused ad companies, but I may have been wrong.
- luckylion 7y agoI do some work for large affiliate-sites, and my experience is that the small sites monetize with links to amazon and AdSense and the large ones don't care about GDPR. Building a privacy-first ad network would be a good thing with regards to harm reduction. We're not going to "fix" the need for all the sites wanting to monetize with ads, but if they had a less harmful option than helping Google track your every move, that would be progress.