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Is your billing address California, IP access from California, or both? I heard Cali subscribers do have the ability to cancel, but not sure what the access met
by compscistd 7y ago
Is your billing address California, IP access from California, or both? I heard Cali subscribers do have the ability to cancel, but not sure what the access method is.
I have no doubt in my mind that mildly increased barriers to unsubscribe will increase retention. People are lazy, and if you want to end your subscription but the options are “call a number/write an email” vs “read an article (justify your subscription)”/“ignore the problem”, then enough of a subset will stay subscribed to make this a valid business decision.
If this makes some subscribers angry, it’s an indication that they were going to subscribe anyway so why care?
The only path forward is the California route (widespread explicit regulation)