The landing page UI consists of three main tasks: 1) Question. 2) Options. 3) Audience. Consider making it four tasks: 1) Question. 2) Options. 3) Preview. 4)

The landing page UI consists of three main tasks: 1) Question. 2) Options. 3) Audience. Consider making it four tasks: 1) Question. 2) Options. 3) Preview. 4) Send. This way, people can try it out before committing to sending an e-mail (which is a low conversion hurdle).