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> But monthly was a better indicator, because someone consistently on the service for a full month was likely there to stay. That is not what a monthly active

> But monthly was a better indicator, because someone consistently on the service for a full month was likely there to stay. That is not what a monthly active user is, even at Facebook. A MAU logs in once per month, a DAU logs in once per day.

joegahona 7y ago
Yeah exactly, and I think it was DAU/MAU that Facebook started obsessing over, not just MAU. Is there a difference between an "active user" and just a "user"?
- jiofih 7y ago
  A “user” is an account. Active means logged in at least once in X periods.