I'm not sure how true it is but I always heard Apple was very outspoken about how they never payed for product placement. What they would do was give away just

I'm not sure how true it is but I always heard Apple was very outspoken about how they never payed for product placement. What they would do was give away just about any Apple product to just about any production. And especially more than a few years ago Apple had some of the more photogenic devices so studio went with them for onscreen usage. You'll see them listed in lots of show credits as "hardware provided" or similar. If this is true I bet that it was a condition of the giveaway relationship Apple has with studios.