> I'm afraid that the hardline "we need to have solved this emissions problem in 1X years" rhetoric is counterproductive. It asks too much and will prompt fatal

> I'm afraid that the hardline "we need to have solved this emissions problem in 1X years" rhetoric is counterproductive. It asks too much and will prompt fatalism and/or cynicism when the deadline has passed This is a risk yes, media have a big part to play here to try and build on positive inertia. A good example of the opposite of this is Australia in ~2005 vs ~2015 we went from enough political will to create a carbon tax (that was hugely successful is dropping our emissions in a short period of time) to removing it and likely never going back. IMO this was largely due to medias constant fighting in this direction (to serve those who were lobbying hard in this direction). The hardline approach does seem to have wakened a larger group of people to speak out and support trying to reduce how much worse the climate crisis will get in the coming decades. That combined with more frequent and intense natural disasters might just keep things moving. However, I've learnt never to be surprised by our collective short term memory when counter narratives are constantly bombarding us through media channels.