I think the term "techlash" is an attempt to shape opinion on the existence, source, nature and of the problem being discussed. Really, the issue is "corplash"

I think the term "techlash" is an attempt to shape opinion on the existence, source, nature and of the problem being discussed. Really, the issue is "corplash", or backlash against large corporations abusing privacy... and even then, it's really not the corporations' fault, it's the fault of the US government for not making what they're doing illegal. Corporations are actually obligated to make money for their shareholders. A corporation does not have the free will to choose a moral course over those obligations, especially in the US. Corporate officers have to seek out and take advantage of every opportunity to make money available to them or otherwise they may well lose their jobs or even be sued. Since it's not illegal to make money off of invading privacy, corporations are obligated to try provided doing so won't negatively impact their profits. Calling it "techlash" implies that somehow tech is at fault, or even large tech corporations, but in truth the US Government is at fault for not updating privacy laws for the computer age. The term directs anger away from the real culprits.