They are probably bound by the local market to adhere to certain standards on these things or parents will get up in arms about it. Just a guess. But to your po

They are probably bound by the local market to adhere to certain standards on these things or parents will get up in arms about it. Just a guess. But to your point, I also wondered if they'd see more success raising the rates and offering a credit or small refund if the child is picked up before a certain time. People may be more motivated by getting a bonus thing vs. paying an extra thing. Maybe not though.