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FYI: Since you're in the US you can drop the double opt in on your news letter. I'd setup your page to feed to an Excel sheet or something and use that to feed

FYI: Since you're in the US you can drop the double opt in on your news letter. I'd setup your page to feed to an Excel sheet or something and use that to feed into your email sending software.

cdiamand 7y ago
Done! Thank you for the tip :D
legitster 7y ago
This is bad advice: - Even if you are in the US, there is still some liability risk of EU recipients. Not super clear, but better safe than sorry. - Double Opt-in can improve email deliverability. Clutter folders are starting to detect and filter out emails with low engagements. An opt in email forces an engagement, and weeds out bad recipients. - It's a better all-around experience.
- jaywalk 7y ago
  If you don't have a presence in the EU, there is zero liability regarding EU recipients. EU laws do not apply outside of the EU. That being said, double opt-in is still a good idea regardless of the law.
  - legitster 7y ago
    https://gdpr.eu/compliance-checklist-us-companies/ https://gdpr.eu/compliance-checklist-us-companies/ > You may be wondering how the European Union will enforce a law in territory it does not control. The fact is, foreign governments help other countries enforce their laws through mutual assistance treaties and other mechanisms all the time. GDPR Article 50 addresses this question directly. So far, the EU’s reach has not been tested, but no doubt data protection authorities are exploring their options on a case-by-case basis. Again, the risk may be low, but it's there.
  - kube-system 7y ago
    Well, sort of. It is the EU's opinion that those laws apply globally, even if they don't have a way to enforce them. Sometimes governments cooperate in helping each other enforce laws in each other's jurisdictions and sometimes they don't.
dnr 7y ago
No, please do _not_ drop a double opt-in on this or any situation where you're collecting email addresses. People mistype email addresses all the time. Always verify email addresses before using them. (This is a personal pet peeve since I have a short email address that tons of people sometimes think belongs to them, and get a huge amount of mail intended for other people.)
- cdiamand 7y ago
  Thanks for the heads up. Reenabled!
  - jcrites 7y ago
    Good choice. Just to elaborate: double opt-in is expected behavior from customer-centric companies, and expected behavior from good actors in the email ecosystem. It's not necessarily required by law in the US, but it's a good practice nonetheless: always make sure you have permission from a recipient to send an email. Anyone can pass anyone else's email address as input to a form, so simply receiving an address as input is not actually permission. If a newsletter does not employ double opt-in, then it will eventually end up on a list of "single opt-in newsletters" which are used to harass people by subscribing their email to a ton (100s or 1000s) of newsletters that they don't want. People who are the victim of this will rightly mark those messages as spam, causing your email reputation to drop. Random Internet bots will also submit subscriptions using your form with weird addresses for who-knows-what reasons. It's a very good idea to have some data validation to make sure garbage doesn't end up in your list, and double opt-in is one of the best ways to achieve that. Furthermore, competitors might maliciously attack you by subscribing random email addresses to your list. They can get these addresses from data dumps from compromises (like what haveibeenpwned is using). Sending to these addresses will harm your reputation because recipients will mark as spam, or will fail to interact with your messages which is also a spam signal. Smart malicious competitors will cause you to start sending to spamtraps. The best defense against being manipulated in these ways is double opt-in. Lastly, your email list as such has more value overall if you know that every single entry was confirmed by double opt-in. As a corollary, you should remove addresses from the list if messages to the address start bouncing, or if you receive a spam complaint from them; sometimes people are lazy and will mark spam instead of unsubscribing. Ideally, support the List-Unsubscribe feature so that people can unsubscribe from it directly in their email client. A good email platform will help with all of these things. I consider single-opt-in use of email addresses to be a dark pattern or anti-pattern in most contexts, especially non-transactional contexts like newsletters. Any sort of recurring communication needs double opt-in.
hnick 7y ago
I guess the US tobacco company that sends me emails with a helpful footer "You are receiving this message because you consented" took your advice. I could be a minor and they wouldn't have a clue.

FYI: Since you're in the US you can drop the double opt in on your news letter. I'd setup your page to feed to an Excel sheet or something and use that to feed into your email sending software.

cdiamand 7y ago

Done! Thank you for the tip :D

legitster 7y ago

This is bad advice: - Even if you are in the US, there is still some liability risk of EU recipients. Not super clear, but better safe than sorry. - Double Opt-in can improve email deliverability. Clutter folders are starting to detect and filter out emails with low engagements. An opt in email forces an engagement, and weeds out bad recipients. - It's a better all-around experience.

jaywalk 7y ago
If you don't have a presence in the EU, there is zero liability regarding EU recipients. EU laws do not apply outside of the EU. That being said, double opt-in is still a good idea regardless of the law.
- legitster 7y ago
  https://gdpr.eu/compliance-checklist-us-companies/ https://gdpr.eu/compliance-checklist-us-companies/ > You may be wondering how the European Union will enforce a law in territory it does not control. The fact is, foreign governments help other countries enforce their laws through mutual assistance treaties and other mechanisms all the time. GDPR Article 50 addresses this question directly. So far, the EU’s reach has not been tested, but no doubt data protection authorities are exploring their options on a case-by-case basis. Again, the risk may be low, but it's there.
- kube-system 7y ago
  Well, sort of. It is the EU's opinion that those laws apply globally, even if they don't have a way to enforce them. Sometimes governments cooperate in helping each other enforce laws in each other's jurisdictions and sometimes they don't.

dnr 7y ago

No, please do _not_ drop a double opt-in on this or any situation where you're collecting email addresses. People mistype email addresses all the time. Always verify email addresses before using them. (This is a personal pet peeve since I have a short email address that tons of people sometimes think belongs to them, and get a huge amount of mail intended for other people.)

cdiamand 7y ago
Thanks for the heads up. Reenabled!
- jcrites 7y ago
  Good choice. Just to elaborate: double opt-in is expected behavior from customer-centric companies, and expected behavior from good actors in the email ecosystem. It's not necessarily required by law in the US, but it's a good practice nonetheless: always make sure you have permission from a recipient to send an email. Anyone can pass anyone else's email address as input to a form, so simply receiving an address as input is not actually permission. If a newsletter does not employ double opt-in, then it will eventually end up on a list of "single opt-in newsletters" which are used to harass people by subscribing their email to a ton (100s or 1000s) of newsletters that they don't want. People who are the victim of this will rightly mark those messages as spam, causing your email reputation to drop. Random Internet bots will also submit subscriptions using your form with weird addresses for who-knows-what reasons. It's a very good idea to have some data validation to make sure garbage doesn't end up in your list, and double opt-in is one of the best ways to achieve that. Furthermore, competitors might maliciously attack you by subscribing random email addresses to your list. They can get these addresses from data dumps from compromises (like what haveibeenpwned is using). Sending to these addresses will harm your reputation because recipients will mark as spam, or will fail to interact with your messages which is also a spam signal. Smart malicious competitors will cause you to start sending to spamtraps. The best defense against being manipulated in these ways is double opt-in. Lastly, your email list as such has more value overall if you know that every single entry was confirmed by double opt-in. As a corollary, you should remove addresses from the list if messages to the address start bouncing, or if you receive a spam complaint from them; sometimes people are lazy and will mark spam instead of unsubscribing. Ideally, support the List-Unsubscribe feature so that people can unsubscribe from it directly in their email client. A good email platform will help with all of these things. I consider single-opt-in use of email addresses to be a dark pattern or anti-pattern in most contexts, especially non-transactional contexts like newsletters. Any sort of recurring communication needs double opt-in.

hnick 7y ago

I guess the US tobacco company that sends me emails with a helpful footer "You are receiving this message because you consented" took your advice. I could be a minor and they wouldn't have a clue.