Got a buddy in HR, he mentioned he regularly floats fake listings to see: 1) what kind of hits they get (e.g. lots of over- or under-qualified) 2) what the sa

Got a buddy in HR, he mentioned he regularly floats fake listings to see: 1) what kind of hits they get (e.g. lots of over- or under-qualified) 2) what the salary requirements are relative to the hits they get 3) how effective are the ads in terms of writing, conveying what is on the table without saying too much, etc. 4) to make the company look busy / growing / large 5) to stay ahead of the churn, since they're large enough that they may need bodies in a few months (e.g. a poor performer is on the way out / gettin the axe, or a contract is up in 3 months) so they can get a couple of prospects on the hook and do a slow negotiation until they're ready to hire, in which case they make an offer at or near market rates