Think of the WWW as a Monopoly board. Except unlike the board game the first move involves no roll of the dice. The class of players known as users always sta

Think of the WWW as a Monopoly board. Except unlike the board game the first move involves no roll of the dice. The class of players known as users always start the game on the same certain properties, owned by a small set of players known as Google, Amazon, etc. Microsoft used to have a marketing slogan to address the growing presence of the internet: "Where do you want to go today?" The question we should have is, "Why does Microsoft need to know?" Why do these companies need to know what we are going to do next? In the WWW monopoly a small set of players collect rent from nearly every user and strive to know every users' next move. It may be through the control of websites or devices, or both. As they say, the game is rigged.