Follows the AOL playbook perfectly: - Google (popular topic) - Native Client (interesting tech) - ActiveX (famously hated) - lots of internal links to reinf

Follows the AOL playbook perfectly: - Google (popular topic) - Native Client (interesting tech) - ActiveX (famously hated) - lots of internal links to reinforce SEO - via another AOL property to reinforce SEO - solitary non-AOL external link that might leak traffic is well positioned to minimize damage - 'article' is small + shallow, improves odds it will make the 7k pageviews or w/e rev they're targeting because const to produce was close to 0.