I'm exactly in the same boat right now. I have a great startup http://UpOut.com http://UpOut.com. I can tell you what we're trying right now: 1) Email sign up

I'm exactly in the same boat right now. I have a great startup http://UpOut.com http://UpOut.com. I can tell you what we're trying right now: 1) Email sign up form (200+ users signed up with 60+ so far on the "Submit an Activity") 2) Funny videos about us (first one is posted) http://www.youtube.com/watch?v=VSZMn-s3NZs http://www.youtube.com/watch?v=VSZMn-s3NZs 3) Email every blog out there big and small to see if they're interested in covering when you launch. 4) Hiring people to write initial content. 5) Giving presents to advocates and good users of our beta. We're trying everything right now to push it and get it viral. Any other suggestions anyone?