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Nice tool. As I understand from Techcrunch, the revenue stream would come from selling their "awesome highlighter" product to media sites. The incentives for m
by cawel 18y ago
Nice tool.
As I understand from Techcrunch, the revenue stream would come from selling their "awesome highlighter" product to media sites. The incentives for media sites to buy it?
- nice feature for their users to share highlights
- possibility to survey what their users find interesting
I believe there is some revenue potential in this. It just strikes me how simple business ideas can be. Once again, value is the key, not complexity.
- wallflower 18y agoUser annotations help make the user feel they are part of the community/creative process. Walled gardens like NYTimes might be scared (remember ThirdVoice) to let the public annotate their content - highlighting is a trojan horse to overlaying user annotations and co-opting their precious content. If I were the NYTimes, I'd be scared to sign any revenue-sharing contract unless it specifically prohibited later, more sophisticated annotations. One of the most-popular sites in Japan is a clever site that lets anyone comment directly on a video, literally. http://en.wikipedia.org/wiki/Nico_Nico_Douga http://en.wikipedia.org/wiki/Nico_Nico_Douga