Google is very bottom-up and hence super uncoordinated, that is a part of who they are. Leaders sets some vague goals, but lower rung people still have a lot of

Google is very bottom-up and hence super uncoordinated, that is a part of who they are. Leaders sets some vague goals, but lower rung people still have a lot of freedom in how they go about things. The last time Google did some large scale coordination we got Google+, I don't think they want to try to repeat that anytime soon...