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Okay, I get it, but in that case the marketing is doing engineering a disservice when they implement needlessly aggressive and redundant advertising of Chrome o

Okay, I get it, but in that case the marketing is doing engineering a disservice when they implement needlessly aggressive and redundant advertising of Chrome on properties and user agents which ought to be almost 100% identical functionality in Chromium based (if not web standards compliant) browsers. To put it plainly I can understand if Google promotes Chrome when there is a genuine technical feature on one of their properties that needs Chrome to function, but in most cases this is not so, which means the marketing is not for technical reasons but merely to capture more market-share for its own ends, which would make sense if they were selling their browser but that too is not the case, so why? I mean, the ultimate aim of all companies are to grow and profit, but the playing field is neither infinite nor the audience stupid, so they should take care not to keep damaging their reputation.

scoutt 7y ago
> marketing is doing engineering a disservice I've never seen a company where both marketing and engineering agree on something. Marketing thinks we are a bunch of nerds and we think marketing floors have a much less density regarding neurons per square meter (so, in way we are both right). By the way, marketing always win. They are closer to upper levels, the credit for success is (supposedly) theirs. They suggest all the bad tactics, technically and commercially. I can bet that a move like Chrome suggesting to ditch Edge is purely their idea, approved by upper levels and executed by engineers that can't say no.
- deleted 7y ago
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- lallysingh 7y ago
  Do they even know that Edge is Chrome based?
  - scoutt 7y ago
    Good question. Probably all they know is that Microsoft released a competing browser and just asked the engineering team to do them a tool for showing annoying messages to the users based on the browser. I am sure marketing doesn't know/care if it was done with Chromium, 1994 Mosaic or matchsticks.
    - kunglao 7y ago
      This is Google we are talking about. I would imagine they started working on competing strategies even well before Microsoft announced officially they are going to use Chromium. You people seriously undermine the tech awareness of marketing teams, of Google no less.
    - nickv 7y ago
      This reeks of smug engineering superiority. I promise you the marketing team does serious competitive intel and probably knows more about the competitive landscape than the engineers themselves. That's true at my place of employment (also a bay area tech company), and I'd be shocked if it's not true at Google.
lern_too_spel 7y ago
> so why? Presumably so users get Google as their default search engine, which translates into more revenue. Google isn't running a charity with Chrome.

scoutt 7y ago

> marketing is doing engineering a disservice I've never seen a company where both marketing and engineering agree on something. Marketing thinks we are a bunch of nerds and we think marketing floors have a much less density regarding neurons per square meter (so, in way we are both right). By the way, marketing always win. They are closer to upper levels, the credit for success is (supposedly) theirs. They suggest all the bad tactics, technically and commercially. I can bet that a move like Chrome suggesting to ditch Edge is purely their idea, approved by upper levels and executed by engineers that can't say no.

deleted 7y ago
[deleted]
lallysingh 7y ago
Do they even know that Edge is Chrome based?
- scoutt 7y ago
  Good question. Probably all they know is that Microsoft released a competing browser and just asked the engineering team to do them a tool for showing annoying messages to the users based on the browser. I am sure marketing doesn't know/care if it was done with Chromium, 1994 Mosaic or matchsticks.
  - kunglao 7y ago
    This is Google we are talking about. I would imagine they started working on competing strategies even well before Microsoft announced officially they are going to use Chromium. You people seriously undermine the tech awareness of marketing teams, of Google no less.
  - nickv 7y ago
    This reeks of smug engineering superiority. I promise you the marketing team does serious competitive intel and probably knows more about the competitive landscape than the engineers themselves. That's true at my place of employment (also a bay area tech company), and I'd be shocked if it's not true at Google.

lern_too_spel 7y ago

> so why? Presumably so users get Google as their default search engine, which translates into more revenue. Google isn't running a charity with Chrome.