If you enjoy this work, you may also enjoy reading other work Peter Fader has done (in cooperation with Hardie in some cases, as in parent post). https://marke

If you enjoy this work, you may also enjoy reading other work Peter Fader has done (in cooperation with Hardie in some cases, as in parent post). https://marketing.wharton.upenn.edu/profile/faderp/#research https://marketing.wharton.upenn.edu/profile/faderp/#research