I think it's helpful to think of how bad a cosmetic issue could be. For example, imagine that it's a big launch of a product people will be using in stores worl

I think it's helpful to think of how bad a cosmetic issue could be. For example, imagine that it's a big launch of a product people will be using in stores worldwide and the cosmetic issue is that the logo now consistently looks like a sex act because of missing letter or development art left inside the release. Also imagine that that act is relevant to a recent revelation in the news about the CEO's personal life. Which do you think the CEO cares about more, the logo or the fact that it crashes sometimes on an infrequently accessed menu?